I come from the ad world. A world where you spend lots of money for a reader to see your shiny ad and make a split decision if they like you or not.
I was always on the: "you should be in our publication" side. Now, Im the person I used to run after. Advertising is great, but its usually very painful to spend the money that you actually need to advertise well.
I could think of million other places to put the money ( more merchandise, classes, maybe even lunch) but you cant have a sucesful business unless people know about you. Ho Hum.
Social media is great. Its a tool, that if used well, can bring great brand recognition and may cost you a bit less too. So I tried to dabble in it all. Sugar Snap Pea obviously has this blog, facebook and twitter accounts, and now we're going to print.
If you visit Charleston, you'll see SSP ads in a local map and then another visitors guide. Our latest, is going to a local magazine-Skirt. Check it out! And if you're not a fan on facebook...well Im not really sure what your excuse is ;)